The concept of “filth to wealth” on Friday flowed out of Sadhguru Jaggi Vasudev as his ‘Rally for Rivers’, for pulling brooks out of the deep water, streamed into this region after covering 12 states so far. 

Sadhguru, a renowned spiritual leader and the founder of Isha Foundation — which has launched the ‘Rally for Rivers’ campaign to save India’s dying rivers, impressed upon having dedicated organisations to treat industrial waste before entering our rivers, rather than giving the responsibility to the industries itself. 

“It’s a wrong way,” said Sadhguru. 

Elaborating on the concept, Sadhguru said, “As of now, the responsibility of preventing filth from entering the rivers was that of the industries. They were required to install treatment plants. But instead of individual industrial units or companies, dedicated organisations could be given the job to treat polluted water before entering our rivers. It should be a full-fledged business turning filth into wealth.” 

He also stressed on bringing the number of places from where the polluted water enters the rivers. 

Sadhguru, who has been driving himself since September 3 covering 8,300 kilometres before reaching Chandigarh on the 27th day of the ‘Rally for Rivers’, maintained that they have been preparing a draft policy to bring back water in our rivers. 

Rally for River is a river revitalisation campaign started by Sadhguru’s Isha Foundation wherein they are asking to give a missed call as a part of referendum to save country’s dying rivers. 

“I want you to do three things…Give a missed call to the number, get everyone in your family, friend circle, online, Facebook to give a missed call to the number, and get everyone you don’t know to give a missed call to the number,” said Sadhguru, adding that vote for the well-being of rivers and water bodies and the soil. 

He stressed on dire need of an immediate public support and Government commitment to save the dying rivers. “People of India have to tell the Government that we are with you if you make a long term plan for this nation,” he said. 

“Everyone who consumed water must contribute towards revival of rivers,” he said while addressing the Chandigarh residents, including many of his followers and admirers, on the preservation and rejuvenation of Indian rivers as part of his ‘Rally for Rivers’ campaign. 

As a part of campaign, he has been urging the state governments to plant a substantial number of trees for at least one kilometre width along the riversides which is only possible through Government policy. To create awareness and initiate action on the national issue, the ‘Rally for Rivers’ campaign has been conceived where Sadhguru is personally driving from Kanyakumari to the Himalayas in a month long rally, from September 3 to October 2.